Stuff from us, to you!
So June just ended and this means … we are preparing a few cheques for bloggers who made the P2,000.00 cap. We won’t be having the usual blogger meet-up this month so we are going to have these cheques delivered via LBC.
We’re very sorry.
As you may know, we have an upcoming BlogBank event for our publishers and fellow bloggers this coming week. And because we were very much aware that many of our publishers somehow wanted some stats and details regarding the previously concluded campaigns, we planned to get the numbers out before our event so we could issue checks on the day we all party.
Our online reports and notifications tools were not yet ready so we had to do it manually. The combination of doing things manually and rushing them at the same time was vulnerable to errors, and sadly it happened.
We’ve heard from some of our publishers that they received the wrong reports listing the earnings of sites they do not actually own. We understand the various concerns regarding this, more importantly the privacy side of it. We deeply apologize and we assure you that this will not happen again. We will be re–sending the reports correctly as soon as everything is in place.
All statistical and financial data are in proper order, the problem basically resulted from the reports being sent to the wrong publishers — a very costly one at that.
We understand that these are inexcusable errors and we sincerely apologize to our community. As bloggers, we also understand how you feel about this situation. Please bear with us as we strive to be of better service to you. We are committed to providing better ways for you to get the most out of your blog, and will continue to do that for our local blogging community.
Feel free to leave comments if you have questions you’d like addressed, or you can personally approach Jayvee or Markku for any queries you may have.
Greetings!
We recently updated our subscriber details area to contain fields for more personal information. For subscribers, we need you to fill this up for our event invitations and more importantly, mailing cheques. Note that your full name should be the name you use for bank transactions.
First, the good news. After we opened signups to the public, we managed to more than double our daily network traffic! That data was around two days ago — I wouldn’t be surprised if we now have surpassed three times our pre–launch traffic figure. This surge should help us grow by attracting more advertisers, which can only be good for everyone.
Now the bad news. New signups are temporarily disabled. The overwhelming response of the local blogging community has produced dozens of new publishers a day. Though it is a good thing, it affects our pre–sold inventory of impressions from our current publishers.
We apologize to everyone who’s been planning to signup; we’ll be back in no time. Consider this our holy week break as we plan to be back just as brick and mortar shops reopen next week, give or take a day or two.
Until then!
When a publisher signs up with the Blog Bank, our system calculates the total number of pageviews your site generates per month. We use javascript.In turn, the site is categorized into a “bank” composed of other blogs that will total 500,000 (or so…depending on how we cut it up but as of now its 500k) pageviews per month. An advertiser can choose to buy a certain number of banks per month, for a period of 30 days and publishers earn the amount equal to the percentage they contribute to the bank. The publishers and the network split the revenue 60-40 in favor of the publisher. Read the rest of this entry »
Finally, after months and months of sweat, blood, and cartons of Yellow Cab, we’re finally open to the public! You see, it’s not that easy figuring out a localized advertising system that would be beneficial to both advertisers and bloggers. It’s one thing to tell bloggers that they are going to make tens of thousands of pesos with us - and another to drown advertisers with the most expensive rates in Internet history. So finding that sweet spot was really one of the keystones to the network’s success.
Read the rest of this entry »
What: We’re launching the Blog Bank
When: Thursday March 13 2008 7:00 PM
Where: Red Box Makati @ Greenbelt 3
Finally! We’re launching The Blog Bank. So the rumors you’ve heard on the forums and mailing lists were true. We’ve got great stuff in store for our publishers — and we’re going to show you this Thursday. To confirm your attendance, please text Alma at 0917.534.4624 with your name and blog address.
Launching The Blog Bank couldn’t have been done without our first set of advertisers. There’s a little springboard to every endeavor and we have eLBC to thank for opening their doors to blog advertising. We have already seen them in the form of Express Regalo and Digiprint, two excellent services that are blazing trails for eCommerce in the Philippines.
Next up was Delifrance and their Spiked After 5 campaign which got the word out to bloggers and viral marketers that Delifrance was offering to spike your coffee with alcohol after 5 PM in major branches in the metro.
Last but not the least is Nokia Philippines. The Blog Bank has become a venue for Nokia to spread the word about the next big wireless race and the Soul of the Night campaign that is currently going on around Asia Pacific.
They say it takes three points to draw a stable plane. With our first three advertisers on board, we mark the launch of The Blog Bank this coming March 13 2008 at 700 PM Red Box Greenbelt 2.
Welcome to the BlogBank blog. I know a lot of our publishers and advertisers have long been waiting for this blog to get up and running, not to mention countless local publishers wanting to know more about our service. In the next few days and weeks, surely we’ll be writing more about everything you’d want to know — and you’d be pleased to hear what we have in store for everyone!
Stay tuned.
