BlogBank Blog

Here are some tips for inputting BlogBank codes onto your blog.

1. When you login to your account, you will see 3 ad codes – our advise is to install all three for maximum earnings. Whenever we have a campaign, we can automatically activate any of these codes to appear on your blog. If there is no campaign going on, we don’t display anything — we believe in only showing ads when we are paying you.

2. Remember that the BlogBank ads are based on CPM so traffic matters. Our suggestion is to place the ads on your blog’s sidebar for maximum CPM. You can also choose to place the code on single posts (i.e two on the sidebar, one on single post) — it’s really up to you.

3. Although we do not pay via clicks we DO track click through data. This data is used to present to clients which allows them to see which blogs are more effective for campaings. Please put your BlogBank ads in visible areas of your blog: on the upper 50% of your template or in prominent areas in your single post, but never below your template. We disable ads that are placed in the bottom of the page. We also disable ad codes that are “spammed” several times inside a blog.

Like what Jayvee mentioned in our previous post, we have been busy processing our data to produce our earnings for previous campaigns. Earlier today, we finally have the earnings for 11 of our past campaigns and you can view it under the earnings tab for your account.

This is probably the biggest payment we will be releasing as one batch, the 11 ad campaigns helping 50 of our bloggers to reach the 2,000 peso mark required for the issuance of checks. As it stands now, we are set to release a gross amount around 420,000 pesos as payments for these bloggers.

Before we actually write your checks though, we need to account for taxes as required by the law. I must admit, this isn’t the fun part of the process. Depending on your financial status, each blogger/publisher will be deducted a 10% or 15% tax. If you are earning below 720,000 pesos a year, you qualify for the much lower 10% tax. You just need to send us an affidavit stating such and we’ll only deduct (and remit) 10%. We do have an affidavit template and we’ll be putting this up under your account; download, print and sign, have it notarized and send us the original copy.

If you’d rather not apply for the lower tax or if you’re earning more than 720k, let us know right away and we’ll have your check ready at the soonest time possible.

Now why are you still reading this? Go lookup your account and see if you’ve reached 2,000 pesos. You just might have reached it this time. And don’t forget to invite your friends to apply for the BlogBank.

In 2008, we issued four payments — about one every quarter. 2008 was a good year for us as we gave away a little bit more than P200,000.00 worth of checks for bloggers. We ran 20 ad campaigns.

It is now 2009, and as we prepare for our first year anniversary celebration, we are also going to issue our first batch of checks for 2009 (And yes, blog more often!).

A lot have asked how we do things —

“When do we get our checks?”

“When can we see live earnings reports?”

“is there a set payment cycle for ads served?”

To answer the first question, I must answer the third question first — when we started BlogBank, we set our sights on doing payments monthly. It turned out to be a logistical nightmare to issue checks — plus not everyone was making the P2,000.00 cut for a check to be released (that answers the first question). So we decided to do payments at least quarterly. We deposit your money to the bank accounts after deducting 10% or 15% tax (we are a local company and we pay our taxes!). If by some reason you didn’t enter your bank information in your profile page, we hunt you down through text (or usually in a blog event since we all know one another) and ask for your bank details. So please, fill in your bank details in your profile page!!!

As for the second question, this is the next thing we are working on. Markku has all your data safe and sound — it’s just not showing up live. What I love about Markku’s work is that whatever he does scales pretty well. When we launched, our first task at hand was eliminating spammed pageviews (!!!). After that was done, we enhanced our reporting tool for advertisers. Now we’re working on automated payments. A payment report in your account is generated when we issue checks. That’s how it works as of now, btu we’re improving that practice to make things more informative.

Over and above these, we were never lacking in terms of serving our clients (and especially many thanks to you guys, my blogger friends!!!!). It is comforting to me that BlogBank grows at a steady pace, and we’re introducing small features here and there, most of which you may not notice, but are important to the overall system of how we work. One thing remains consistent, and those are the clients that we service. We want to be fair to them and fair to you, and that is no easy task. Thank you for being the most patient people on earth!

To those who got tickets to the Eraserheads concert and Red Jumpsuit Apparatus because of us, I hope you all had fun!!!!

P.S. If you really do need the money and have not made your PHP 2K mark, you can always ask and we can do something about it.